PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK KARYA NARAPIDANA




Lilla Daam. Kogukonna usundiline muistend kui homogeenne tervik

The article focuses on one particular ghost legend and its relations with the audience within a group of colleagues.Based on interviews, archival texts and the theoretical background of the contemporary legend research, the article points out the probable genesis of the narrative, the role of the narrative event and the narrator in the development

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